Iñigo Morete Ortiz
I am a senior specialist in Content and Product Marketing, with a track record in 360° campaigns and digital communication.
I translate complex concepts into stories that generate demand and commercial opportunities.
Portfolio
Impact cases
CASE 1: Open Gateway
Mature the global Open Gateway project (an initiative involving +290 operators) in a competitive market, transforming a complex technical product into understandable content for B2B stakeholders.
My role (newsletter and social media):
360º content strategy.
Technical copywriting adapted into clear messaging.
End-to-end project coordination.
≈+10,5%
≈+50%
Open rate
Click-through rate (CTR)
Receivers
+2.900
+15
New formats
*2025 data.
+10.000
+350
Posts
New followers
Organic impressions
+1,2 M.
+15.000
Reactions
Transform the LinkedIn profiles of Telefónica Innovación Digital and several executives (confidential) into strategic channels for reputation building, product visibility, and business opportunities within the B2B ecosystem.
My role:
Content strategy to strengthen voice and positioning.
Creation of posts with a unique tone and business focus.
Editorial planning aligned with launches, events, and agenda.
Results analysis and internal coordination to optimize impact and consistency.
CASE 2: Executive LinkedIn
*2025 data.
"He stands out for his initiative, entrepreneurship, and passion. He has a great work capacity and combines his knowledge with his ability to express himself."
Simón Peña, Director of the Master's in Social Communication at UPV/EHU
"Active and reliable. He makes proactive proposals and contributions and is key to strengthening group dynamics. He learns and operates effectively."
Iñaki Uria, Director of Hamaika Telebista (TV)
"Distinguished by a high level of responsibility, discretion, dedication, and organization, as well as a strong degree of commitment and work ethic."
David Llordés, General Manager of Salva Industrial
What are they saying about me?
"Hardworking, creative, and always willing to go the extra mile. A versatile marketing and communication professional with a great attitude and determination."
Fernando Menéndez, Head of Marketing at Telefónica
"Proactive, committed, and full of ideas, he made a clear impact from day one, showing great initiative and a strong ability to adapt, backed by an exemplary work ethic and an authentic team spirit."
Juliana Silva, Marketing and Business Developer at Bilanciai Group
"Brave, proactive, and high-impact, he quickly proved to be top talent, combining strategic thinking with a great capacity for writing and execution in branding, campaigns, and events. A great professional who adds value from day one."
Alicia Gordo, Marketing Manager at Telefónica
Marketing Experience
Content Marketing at Salva Industrial
Scriptwriting, video production, filming, voice-over recording, live broadcasting, and corporate content creation for digital channels.
Product Marketing at Telefónica
Responsible for content strategy and digital communication. I led 360º campaigns and managed executive communication on LinkedIn.
I collaborated with other Telefónica departments to align product, business, and storytelling, actively driving content methodologies that boosted engagement and solution visibility (e.g., ~+10.5% click-through rate in the Open Gateway Newsletter and +7,000 organic followers on LinkedIn).
A turning point in both my personal and professional life. My value as a marketing and communications professional has increased categorically following this international experience.
Product Marketing at Cachapuz (International excperience)
Communications Experience
Television
I served as the editor and content coordinator for all of the television station's digital channels.
Radio
As a current affairs content creator at EiTB, I was responsible for news coverage. I conducted live broadcasts, providing real-time coverage of events and relevant news stories.
I led a team in content and social media management, covering diverse areas such as interviews, chronicles, feature stories, current affairs, and podcasts.
+500,000 unique visitors.
Print Media
Communications Portfolio
Read me (Print media)
Listen to me (Radio on EiTB)
Education
MASTER´S DEGREE IN
SOCIAL MEDIA MANAGEMENT
MASTER´S DEGREE IN
SOCIAL COMMUNICATION
Bachelor's Degree in Journalism
+ Experiencia Erasmus en Lituania
Languages
Spanish - Native speaker
Basque - C1 + Native speaker
English - C1 (B2 Certificate - Cambridge)
Portuguese - Basic professional comprehension
SEO & Research
Content Management (CRM)
Analytics
Office Suite
Adobe Premiere Pro
Storytelling applied to products
Leadership
End-to-end execution
Action-oriented analysis
Operational adaptability
Tools
Power Skills
Personal projects
I have launched various personal projects, such as creating current affairs and technology content on TikTok, Instagram and YouTube, as well as a podcast and a weekly newsletter.
The online media outlet lamordaza.com, launched in 2016 and completed in 2022, stands out.
+500,000 unique visitors.
National and international interviews.
Reports.
Current affairs.
Founder and director of lamordaza.com
I led editorial strategy and content management, ensuring the quality and relevance of news and reports.
I supervised and motivated a diverse team of professionals, fostering collaboration and innovation.
Get to know me better in these interviews
Shall we talk?
If you are looking for someone who combines strategic thinking with execution, who can translate complex products into clear stories and who has a proven track record in B2B, let's connect.
Iñigo Morete Ortiz | 2026